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G. Ramesh is Marketing Manager for PEOPLink partner IFFAD (International Foundation for Fairtrade and Development), Chennai, India. He describes the benefits of using a CatGen web site to sell craft goods. Excerpt from an infoDev case study on PEOPLink, 'Implementing a Global E-commerce Network of Grassroots Producers'.

For complete infoDev case studies from this publication, please see ICT for Development: Contributing to the Millennium Development Goals. Lessons Learned from Seventeen infoDev Projects.