Businesses around the world are finding innovative ways to work with low-income people living at the base of the pyramid (BOP), working with them as suppliers, distributors, retailers, or consumers. These firms are called inclusive businesses. Developing an inclusive business model that addresses the particular needs of people living at the base of the pyramid is an accomplishment. Scaling or replicating that model to expand into new markets is a challenge.
By recognizing businesses that have already succeeded in developing innovative, scalable or replicable, and commercially viable inclusive business models, the G20 Challenge provides a global platform for all businesses to learn from successful leaders in the growing field of inclusive business and enables these leaders to come together and develop linkages with other inclusive businesses. When fellow innovators have the opportunity to exchange ideas and experiences, also with other relevant stakeholders, who knows what new business opportunities may become possible.
If you represent a successful business with an innovative way of working with individuals at the base of the pyramid, the G20 is encouraging you to apply.
To enter the Challenge, go to G20Challenge.com and click "Apply" to fill out a quick pre-application, available now. If your business meets the Challenge’s eligibility criteria, you will receive access to the full application form, which can be filled out and submitted online.
For more information:
Andria Thomas: firstname.lastname@example.org