12 November 2009 | Florianópolis, Brazil
The pilot of the infoDev Incubator Training Program
was launched at infoDev’s Global Forum on Innovation and
Entrepreneurship (Florianopolis/Brazil, October 26 – 30, 2009). The
training was well received by the more than 360 participants from all
over the world who participated in interactive training sessions on a
number of key topics for incubator managers and stakeholders. The
infoDev Incubator Training Program will be formally launched in March
2010.
The trainees represented more than 50 countries and a
wide range of organizations including business incubators, technology
parks, entrepreneurs, universities, government agencies, business
support organizations such as regional development agencies, and
financiers. The training program consisted of the following modules:
Incubation process, mentoring, financing incubators and incubator
clients, incubator marketing, technology commercialization, virtual
incubation services, and IFC’s SME Tookit on Building the Capacity of
Small Businesses. In more detail:
- Incubation Process: This
course addressed the planning and governance of an incubator, including
the key issues of incubator impact and sustainability, stakeholder
engagement, selecting incubator clients including entry/exit criteria,
and monitoring of incubator impact and operations.
- Establishing a Mentoring Program:
Key questions this module discussed included mentoring, coaching and
counseling, and highlighting their differences; how to identify mentor
and mentee needs; how to find mentors; matching mentors and mentees;
setting the rules for engagement and commitment; measuring progress.
- Financing Incubators and Incubator clients:
This course addressed incubator revenue streams including rentals,
equity, royalties, and donors and commercial sponsors; and also
included a selection of useful financial tools. It furthermore
discussed financing requirements for the different stages of business
growth.
- Incubator Marketing: The main question this
module focused on was how to build a tailor-made marketing plan to
position the incubator in a given market. This included: attracting
and selecting the right tenants; effective marketing tools; networking
and partnering with the right stakeholders; opportunities for
outsourcing services; awareness programs for matching inventors with
innovators.
- Technology Commercialization: This course
addressed the role of incubators in technology commercialization;
exploring the roles that intellectual property protection and licensing
play in the commercialization process; managing expectations regarding
the results of technology commercialization; steps in the process from
pre-incubation over incubation to post-incubation.
- Virtual Services: Focus
of this module was how to develop an effective virtual incubation model
from feasibility planning to marketing. It included content selection;
content architecture; and highlight enterprises that better fit virtual
incubation.
- SME Tookit: Building the Capacity of Small
Businesses: This course highlighted how incubators and business
development service providers can take advantage of the small business
management training content, tools, and peer-to-peer networking
features available in IFC’s Web-based SME Toolkit (www.smetoolkit.org)
in order to help build the capacity of small business clients.
Training
participants indicated a very high level of satisfaction, rating the
training modules as ‘excellent’ and being of great help for their work
and operations. In several cases, participants stated that the training
provided them with the necessary and robust skills and knowledge to
implement plans and initiatives they were not confident about before
joining the training. Highly appreciated was the opportunity to share
experiences and ideas with experts from other countries. Very often the
training participants found out that they face very similar realities
and challenges despite all cultural and other differences.
Your experiences wanted!
The
main lesson we learned in Florianopolis: Learning is sharing. We
therefore herewith invite you to submit examples and case studies from
your specific incubator management and planning background to be added
to the training modules as listed above. If you consider examples and
experiences from your work relevant for the seven modules and questions
listed above, please contact Samiha Boulos at sboulos(@)worldbank.org. Together, we have the unique chance to build and enhance the first global incubator training.
How to become a trainer or training host
The
infoDev Incubator Training Program will be formally launched in March
2010. Information on course offerings and fees will be made available
at that time. Please subscribe to the idisc newsletter
to stay informed. Inquiries regarding becoming an infoDev trainer or
hosting a training course in your country or region can be directed to
Samiha Boulos at sboulos(@)worldbank.org.