Call for Expressio...

Call for Expressions of Interest for Business Models of Mobile Apps Used at the Base of the Pyramid

This request for expressions of interest (EOI), concerns research and production of three country case studies (you may propose any three from among Senegal, Ghana, Nigeria, Mozambique or Zambia) to identify successful business models for mobile applications used by the “base of the pyramid” market segment, i.e. among the poor who live on less than $2.5 a day.

Please respond to this call for EOI, indicating in which countries you wish to work, via the World Bank’s eConsult system, at:, Selection #: 1108135, no later than 11.59 pm on Monday 10 June Eastern Standard Time.

infoDev is looking for organizations with experience in rigorous research directly related to the topic and who are able to design and execute the studies from start to finish. Organizations may submit proposals for any three of the selected countries. Additional countries may also be proposed, but please note that the budget does not vary on the number of countries proposed by a team. At least three countries from the five listed (Senegal, Ghana, Nigeria, Mozambique and Zambia) must be included in your proposal, if it is to be eligible for consideration.

The project is delivered in partnership with Sweden, under the Mobile Entrepreneurship for Inclusive Development suite of activities. It also benefits from ongoing work by infoDev’s Mobile Innovation Program, through the Creating Sustainable Businesses in the Knowledge Economy partnership with the Ministry for Foreign Affairs of the Government of Finland and Nokia, and through the work on technology innovation and development funded by the UK Department for International Development.  Peer review support will also be available at critical stages of the research.

Selection will involve two steps:

1.        Interested Firms will respond to this Call for Expressions of Interest via the World Bank’s eConsult system, at: Selection #: 1108135, no later than 11.59 pm on Monday 10 June Eastern Standard Time.

2.        Short-listed firms will be asked to provide full proposal, via infoDev’s request for proposals (RFP), to be published before July 10, 2013.

We anticipate receiving a large number of thoughtful and competitive expressions of interest and would like to thank all those who respond. We apologize that we are no able to provide feedback to those not shortlisted. 

Project Concept Note:

Mobiles at the Base of the Pyramid- Project Concept Note

Request for EOIs:, Selection #: 1108135

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