GSMA mWomen Design...

GSMA mWomen Design Challenge

The GSMA mWomen Design Challenge was launched at the recent Social Good Summit in New York. This initiative, sponsored by Qtel in partnership with USAID and AusAID, is a competition seeking creative solutions for making the smartphone user experience more intuitive for technically illiterate users, particularly women, in developing countries.

For more information on the challenge, visit the official website here.

There is already a mobile phone gender gap in the developing world, where feature phones with basic voice and SMS capabilities are currently the norm. Smartphones are forecast to proliferate in these markets over the next few years. The aim of this challenge is to address some of the usage barriers for women now, to prevent them falling further behind in the future.

The mWomen Programme aims to mobilize a global network of programmers, innovators and entrepreneurs. Entries can be submitted until 14 December, 2012. Winners, who will be announced in February in Barcelona at GSMA’s Mobile World Congress, will receive prizes up to US$20,000, and will have the opportunity to speak with potential investors interested in commercializing strong innovations. Learn more at

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