MedAfrica wins Eri...

Mlab Wins AwardMlab Wins Award

MedAfrica wins Ericsson Application Award

MedAfrica - a Kenya-based mobile medical directory and knowledge app- won the first prize in the Company Category of the worldwide 2012 Ericsson Application Awards, held in late May in Stockholm, Sweden. The €15,000-award is the latest in an outstanding train of accolades for the mLab-incubated team.

The mLab East Africa graduate first drew international recognition last year, as a winner of the Pivot25 challenge. That award included the chance to pitch at the DEMO conference in Silicon Valley, where popular tech news site TheNextWeb tapped MedAfrica as one of their top 10 favorite startups at the conference.

The app aims to improve the 40 million Kenyans’ access to the country’s 7,000 doctors. It also pairs users with relevant specialists, and it curbs fraud and malpractice through its up-to-date lists of licensed medical professionals.

“MedAfrica is a Medical Services Content Platform that seeks to create health awareness among consumers from the comfort of their mobile phones,” said Steve Mutinda, CEO of Shimba Technology, the company behind the MedAfrica app.

“It also seeks to increase interactions and purposeful engagements between health practitioners and consumers of their services,” Mutinda added.

According to the competition guidelines, MedAfrica rose above its rivals on the merits of its market viability, “Technology for Good” assessment, a hit factor, financial sustainability, and market strategy.

For MedAfrica, the award adds thrust to its aggressive growth plans. The company currently operates in Kenya and Uganda; it plans to expand more widely in Africa and generate $2 billion in revenue in the next five years.

For more information on the award, view Ericsson’s official announcement.

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