mWomen BOP App Cha...


mWomen BOP App Challenge

The GSMA and Vodafone Team Up to Promote Innovation in Mobile Apps for Women

As mobile technologies continue to connect and empower individuals around the world, the GSMA mWomen Programme and Vodafone have teamed up to reach out to women in developing countries by promoting innovation in mobile applications creation.

Logo mWomen

The mWomen BOP (Base of the Pyramid) App Challenge, sponsored by Vodafone, is meant to stimulate the creation of mobile phone applications for use by women in developing countries who are living on less than $2/day. While some of these women may have access to cellular phones, apps that address their daily activities and realities are lacking. This challenge directs application development at two different tiers of devices: 1) low end devices, or feature phones; and 2) smartphones.

Among other prizes, the winners from each tier will receive $10,000 USD, various opportunities to showcase the winning apps, and mentoring from leading venture capital and design firms. By leveraging the significant demand for innovative App designs, the mWomen BOP App Challenge aims to create customized solutions targeted at the needs of women.

Interested in submitting an app of your own? The deadline for submission is December 7, 2010. Please see the mWomen site and the entry page.

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