The mWomen BOP (Base of the Pyramid) App Challenge, sponsored by Vodafone, is meant to stimulate the creation of mobile phone applications for use by women in developing countries who are living on less than $2/day. While some of these women may have access to cellular phones, apps that address their daily activities and realities are lacking. This challenge directs application development at two different tiers of devices: 1) low end devices, or feature phones; and 2) smartphones.
Among other prizes, the winners from each tier will receive $10,000 USD, various opportunities to showcase the winning apps, and mentoring from leading venture capital and design firms. By leveraging the significant demand for innovative App designs, the mWomen BOP App Challenge aims to create customized solutions targeted at the needs of women.